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Our Mission: “We Unleash Your Ute's Potential so you can Get Stuff Done & Enjoy Life's Adventures”
We believe that standard utes are never good enough, therefore we exist to create ute accessories that help people get stuff done and enjoy life's adventures. We believe your ute is more than a work ute and that the same vehicle you use Monday to Friday that you use to earn a living can be used on the weekend to live life.
With a rich history of 30+ years, Utemaster has stemmed from its original parent company in a small town in New Zealand making truck and tractor parts and accessories. Over time the company evolved from heavy equipment to fitting out work utes, and are now one of the leading aftermarket accessory brands throughout Australia and New Zealand with a focus on tradies and adventurers.
Over 40,000+ happy ute owners have unleashed the potential of their ute with Utemaster products.
When you see the Utemaster stamp on a product you know that years of experience, product development, testing, and customer feedback have gone into it. We don't simply re-brand other companies' products we create our own products from the ground up, to meet the specific needs of an Australasian tradie and adventurer.
Utemasters products are all manufactured in New Zealand.
Is to become a brand of choice, which is known as a company willing to push boundaries to make utes cooler and more functional.
Every day our team strives to make this vision a reality.
Utemaster applies a "whatever it takes mindset" and push the boundaries of design and manufacturing to ensure our products carry the signature "Utemaster Design Stamp" to make them an aesthetically pleasing addition to any vehicle, while also being the most functional and usable accessory on the market.
Innovation fuels everything we do, we don't make a version of an existing solution on the market we create completely new solutions. Innovation is only successful if it is based on customer needs and feedback which is why we are constantly listening to your feedback and adapting.
Technology is at the forefront of the Utemaster point of difference. Some examples include our interactive Ute Builder, robotic manufacturing, 3D scanning and printing and sophisticated IT systems.
To keep an eye on the cutting-edge new products that are coming to the market for utes, make sure you bookmark our website and follow us on social media.
"We guarantee that our quality will be right, if it's not right, we will make it right."
We are a dedicated, dynamic team of people with a strong focus on customer service. We are committed to being solution providers to our industry and standing behind everything that we sell.
Check out what some of our customers have to say below.
"Thousands of dollars of gear in the back of my canopy is safe and secure"
Watch the video to hear what Kosta from Kinetic Electrical New Zealand had to say about his Utemaster Centurion Canopy setup.
"It's a bit of money to put aside but you're getting what you're paying for, I can't recommend this unit enough"
Watch the video to hear what Szy from Lance Mechanics had to say about his new Utemaster Load-Lid™.